ONLINE NEWS: How to do it better
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8:30am – 9:00am |
Registration, coffee |
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9:00am – 9:30am |
Introduction and release of survey results |
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9:30am – 10:00am |
Where the online world is heading – Jeff Jarvis talks about the changing media landscape and the implications for business models |
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10:00am – 11:00am |
Community and ethnic media innovators Paul Bass, Editor, New Haven Independent Jane Eisner, Editor, The Forward Sandy Close, Executive Director, New America Media Lavina Melwani, Lassi With Lavina |
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11:00am – 11:15am |
Coffee break |
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11:15am – 12:15pm |
Evolving online business models Tom Allon, CEO, Manhattan Media Garry Pierre-Pierre, Publisher, Haitian Times Michelle Rea – Executive Director, New York Press Association Nicole Davis, Founder and Publisher, Brooklyn Based |
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12:15pm – 1:30pm |
Lunch and networking |
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1:30pm – 2:30pm |
Afternoon workshops A: Website basics, for those getting started B: How to increase community engagement with social media tools |
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2:30pm -3:30pm |
Afternoon Workshops cont’d. A: How to increase web advertising B: How to harness search engines to drive traffic |
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3:30pm -3:45pm |
Coffee break |
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3:45pm – 4:30pm |
Quick Tour of Cutting-Edge Web Tools Jeremy Caplan, Faculty, CUNY Graduate School of Journalism |
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4:30pm – 5:00pm |
Wrap up, next steps |
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5:00pm |
Reception |
