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    CUNY J-Camp: MBA in Half a Day: Doing Journalism, Making Money

    Date & Time:
    From 2:00 PM to 5:00 PM on June 1, 2012
    Location:

    CUNY Graduate School of Journalism

    219 W. 40th St.

    “MBA in Half a Day: Doing Journalism, Making Money”
    A pilot interactive workshop

    Instructors: Barbara Gref and Julia Reischel
    Friday, June 1, 2 to 5 p.m. Limit 20 students.

    Barbara Gref and Julia Reischel lead a crash course in revenue-generation for journalism startups. Gref, who sold her print and online newspaper in 2008, and Reischel, the publisher of an online newspaper, talk about their individual entrepreneurial news ventures, what they’ve learned, and what they wish they’d done differently. But really, the focus on this working workshop is you.

    In this three-hour pilot session, Reischel and Gref will lead an interactive soul-searching (and bank-account-searching) discussion aimed at helping you chart your next steps in your news ventures — whether your venture is just a glimmer on the horizon or you’re
    two or three years into it. Added bonus: Participants will help build the prototype for future J-Camp real-world workshops.

    We are testing a new idea, using Posterous to acquaint ourselves with you, our students, and your questions, in advance of the class. Check it out.

    What we’ll cover:
    -Finding your personal sustainability quotient
    -Revenue streams you didn’t know were there
    -Why aiming for sustainability is aiming too low
    -Eight mistakes you don’t want to repeat

    Student takeaways:
    -An entrepreneurial road map for your venture
    -Realistic, road-tested goals
    -New revenue ideas for your business
    -Ten life-saving bits of advice

    Price: $50

    Sign up here.

    Barbara Gref has worked as a journalist for more than 25 years. She worked as a reporter, editor and senior newsroom manager for the Dow Jones Local Media flagship Times Herald-Record in New York’s Hudson Valley for 10 years. She was owner and editor of a local newspaper in the Catskills, which she grew from a monthly grossing $60,000 to a weekly grossing $300,000 at the time of its sale in 2008. Barbara is co-founder and executive director of the 501(c)(3) nonprofit Community Reporting Alliance, which was formed to preserve, promote and support local news. In its Media Restoration Project, the nonprofit launched Manor Ink this spring by a group of 12- to 21-year-olds in a town with no school or community newspaper. Gref is an adjunct professor of journalism for the State University of New York at Sullivan Community College and is one of the Poynter Entrepreneurs, having graduated from the institute’s inaugural sustainable journalism boot camp in 2010.

    Julia Reischel is the publisher of the Watershed Post, which produces original reporting and curates news about the Catskill region of upstate New York. The Watershed Post has been cash-flow positive since its second year of operation. The paper won accolades for its role in reporting on the ravages of Hurricane Irene, garnering kudos from The New York Times and the “New Business of the Year” award from the Delaware County Chamber of Commerce. Previously, Reischel worked as a reporter and editor at various newspapers in Massachusetts and Florida, including the Massachusetts Lawyers Weekly, Boston’s Weekly Dig, New Times Broward-Palm Beach, and the Somerville News.

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    Last updated Tuesday, May 22nd, 2012 at 11:42 am