Geraldine Baum, a seasoned journalist and communicator, has been named Assistant Dean of External Affairs, a newly created position at the Craig Newmark Graduate School of Journalism at CUNY.
She will serve on the J-School’s senior management team and lead its communications, marketing, and branding initiatives and digital presence. She also will oversee events, alumni affairs, and school-focused video production, and support the school’s fund raising efforts.
Baum joins the Newmark J-School after almost seven years as senior vice president for communications and marketing at the Local Initiatives Support Corporation (LISC), the nation’s largest community development not-for-profit.
Her new role was created as part of the journalism school’s next phase of ambitious growth. “This is an exciting turning point for our young school,” said Dean Sarah Bartlett. “Geraldine has just the right experience to help us build our reputation as a leader in journalism education.”
Baum spent nearly four decades as a journalist. She was part of the Newsday team that won the 1984 Pulitzer Prize for Public Service. For 22 years, she was a staff writer for the Los Angeles Times in Washington, New York, and Paris. She covered major news and feature stories, including the impeachment trial of President Bill Clinton, the 2001 terrorist attack on the World Trade Center, and the economic and cultural struggles of Western Europe.
She has served as an adjunct professor in Paris at Sciences Po University and a thesis adviser at Columbia University’s Graduate School of Journalism. She earned her undergraduate degree from Northwestern’s Medill School of Journalism and a master’s degree from Columbia.
“Journalism faces major challenges and opportunities,” Baum said, “and I’m thrilled to be part of the talented Newmark team with its rigorous and creative focus on ensuring that new generations will advance the news that is so critical to our democracy.”