Schedule an Informational Interview
Our Master of Arts in Social Journalism is aimed at helping future leaders in news recast journalism as a service that helps communities meet their goals and solve problems, using a wide range of new tools and skills involving relationship-building, data, social media, and business.
Social journalism is about more than producing “content” and filling space. It is also not just about social media, although we think it is vital for today’s journalists to understand and master these tools. Social journalism is first and foremost about listening.
Whether communities are brought together by geography or shared interest, social journalists serve them best by building relationships and helping them produce tangible impact that goes beyond page views or clicks or “likes.”
Often, doing so will involve writing stories, but it will also include sophisticated use of data, connecting people with each other, and helping a community to organize and take action.
Social journalists need a variety of skills beyond writing, reporting, and other traditional course offerings. This degree will teach students how to use data to inform and understand as well how to best use a variety of cutting-edge platforms to connect and share with audiences. It will also give them the opportunity to practice interacting with and learning from diverse communities, and will include business training so they understand what it takes to keep news organizations financially viable.
This degree will help prepare students for jobs in areas that still see high demand among both traditional and nontraditional journalism organizations, even in an era of contraction in the industry. For example, the recent New York Times Innovation Report called on the newsroom to experiment with new ways to engage audiences, noting that readers expect participation and interaction. And some of our most innovative journalism upstarts like ProPublica and the Center for Investigative Reporting have put a premium on engaging readers, connecting people with stories before they are published and providing numerous opportunities for readers to get involved.
For more information our new master’s degree, Carrie Brown, director of the Social Journalism Program (email@example.com).