The Center for Community Media will produce significant research about media sectors both owned by people of color and that cover communities of color and immigrant communities across the country.
The goal of this research is to fill the data gap and make the findings publicly available. Our research topics will center on critical issues such as sustainability and capacity building, as community news outlets face unprecedented financial uncertainty.
The News Agenda of Latino Media in the U.S.
The News Agenda of Latino Media in the U.S. report, released in August 2020 and available in Spanish and English, analyzes 667,247 news stories in 41 outlets from the Spanish-language media in the U.S. These articles, which span the first three years of the Trump administration, were collected by the monitoring and analysis tool Media Cloud. The research examines how the media sector covered issues of interest to Latinos and how the outlets portrayed immigrants, as well as other topics including the use of particular terms by the media and differences between coverage by local and national outlets.
This report is the second phase of The State of Latino News Media, an analysis published in June 2019 that gave an initial snapshot of the Spanish-language media in the U.S. and included a directory and map.
Digital First Responders: How Innovative News Outlets are Meeting the Needs of Immigrant Communities
In June 2020, CCM released “Digital First Responders: How Innovative News Outlets are Meeting the Needs of Immigrant Communities,” a yearlong study of media organizations that use technological platforms to inform their communities and diversify their means of sustainability. The 50 outlets in the database – 17 of which are profiled in-depth – serve audiences from indigenous farmworkers to Punjabi truck drivers. They livestream protests on Facebook, quash disinformation on WeChat, broadcast to an international audience from a home basement, and field pandemic questions in four languages.
These outlets not only play a crucial public service role for immigrants, they tell the stories of communities rarely covered in the so-called mainstream media while also serving as models of growth and innovation.
The State of Latino News Media
In June 2019 “The State of Latino News Media” was published.
This pioneering research includes a map and analysis of the news media outlets serving the Latino population in the United States including Puerto Rico. The report includes a directory and first-of-a-kind, interactive map of more than 600 Latino news media outlets. The map remains a critical asset for the public by providing free access to data on Latino news outlets across the country.
The next steps in CCM’s research will encompass studies on media outlets serving Black and immigrant communities across the United States.
New York City’s Ethnic Media in the Digital Age
On Dec. 8, 2016, the Center released a study about the opportunities and challenges that publishing in the digital age has presented to New York City’s “ethnic” media.
The report offers a detailed look at how this sector of the NYC media is adopting technological innovations, incorporating new communication technologies into everyday professional practices, and how to address these challenges from these innovations successfully.
Many Voices, One City
The Many Voices, One City media directory features in-depth information about the more than 270 community publications in the metropolitan region.
Getting the Word Out Or Not: How and Where New York City Advertises
Our first significant research piece was a 2013 report by the Center which found that New York City government agencies spent a mere 18 percent of their advertising dollars with community publications whose combined circulation was about 4.5 million, or 55 percent of the city’s population.
CCM will be reviewing more updated data to understand how city advertising in community media has evolved since the 2013 report was issued.