Jour76009

Podcast Pilots

Course Details

Podcasting technology has been around since the early 2000s, but the explosion in the industry started just a few years ago in 2014 with the debut of This American Life’s (TAL) “Serial.” In its last season, “S-Town,” garnered 5 million downloads in the first few months and TAL’s weekly podcast is downloaded 2.5 million times a week. Even companies that are not “audio first” are getting in on the scene. Think the New York Times’ “Daily” podcast and Frontline’s new “Dispatch.” This five-week module challenges students to develop their own idea for a podcast and produce a demo. Marketing and business development will also be addressed, but the focus will be on creating a viable podcast idea and working on production logistics.