BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Newmark J-School - ECPv6.6.4//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Newmark J-School
X-ORIGINAL-URL:https://www.journalism.cuny.edu
X-WR-CALDESC:Events for Newmark J-School
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20180311T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20181104T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180413T130000
DTEND;TZID=America/New_York:20180413T173000
DTSTAMP:20260910T213027
CREATED:20180405T161512Z
LAST-MODIFIED:20180405T161512Z
UID:10000366-1523624400-1523640600@www.journalism.cuny.edu
SUMMARY:CCEM Half-day Advertising Conference
DESCRIPTION:The Center for Community and Ethnic Media is organizing a half-day advertising conference on Friday\, April 13 for the members of metro New York-based community and ethnic media. The conference will have a panel with representatives from four city agencies and a three-hour training on online marketing. \nRegistration is being offered on a first-come\, first-served basis. This event is only for the members of metro New York-based community and ethnic media. Please register here. \nSession 1: Understanding New York City’s Advertising Practices\, 1:00 p.m.–2:00 p.m.\nRepresentatives of city agencies will explain the policies of their agencies/departments for advertising in the community and ethnic media. They will also explain how this media can reach out to city agencies and departments to secure advertising. The event will offer an opportunity to both city officials and the media to connect and better understand each other’s policies\, practices and expectations. \nPanelists:\nModerator: Elinor Tatum\, Publisher\, New York Amsterdam News\nJose Bayona\, Director of Community & Ethnic Media\, Office of Mayor Bill de Blasio\nJanet Allon\, Associate Commissioner for Communications and Marketing\, Mayor’s Office of Media and Entertainment\nMaibe Ponet\, Chief Communications Officer\, Department of Health and Mental Hygiene\nRosemary Boeglin\, Communications Director\, Mayor’s Office of Immigrant Affairs \nSession 2: Marketing for Digital Publications Training\, 2:30 p.m.–5:30 p.m.\nThe media’s transition to the digital sphere offers potential for additional revenue streams. This three-hour long training led by digital media strategist Marc Allon Pultuskier will help media professionals develop new revenue streams and grow existing ones. The topics covered during the training will include: \n\nEssentials of marketing for online publications\nHow to determine advertising rates and design media kits for online publications\nBest marketing practices and strategies\nIndustry standards for ad campaigns from mainstream advertisers\n\nPultuskier is a digital media strategist with expertise in business development\, marketing\, product development\, and new venture management\, who currently works as the Director of Digital Strategies at the Corporation for Public Broadcasting. Prior to that\, he worked with NPR\, PBS\, the Institute for Nonprofit News\, the Public Radio Satellite System\, American Public Media and Public Radio International in various roles\, leading business and product development and managing top strategic lines for business including digital services\, program and member development\, and satellite/IP distribution technologies. In these roles\, he helped create revenue-generating ventures and grew business models and verticals into sustainability. \nHe earned his bachelor’s degree in Management and Systems from the Cass Business School and holds master’s degrees from the London School of Economics and Political Science and the University of Southern California’s Annenberg School for Communication and Journalism.
URL:https://www.journalism.cuny.edu/events/ccem-half-day-advertising-conference/
LOCATION:CUNY Graduate School of Journalism\, 219 West 40th Street\, 3rd floor\, New York\, NY\, 10018\, United States
CATEGORIES:CUNY Newswire
GEO:40.7553426;-73.9888456
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=CUNY Graduate School of Journalism 219 West 40th Street 3rd floor New York NY 10018 United States;X-APPLE-RADIUS=500;X-TITLE=219 West 40th Street\, 3rd floor:geo:-73.9888456,40.7553426
END:VEVENT
END:VCALENDAR