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DTSTART;TZID=America/New_York:20250625T140000
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SUMMARY:Grow Your Audience: AI for SEO Optimization
DESCRIPTION:Instructor: Shelby Blackley\, Manager\, Newsroom SEO for The Athletic \nCommunity and ethnic media outlets must evolve\, adapt and strategize to remain visible\, competitive and sustainable in the age of AI. Despite the rise of AI\, Search Engine Optimization (SEO) is still a crucial skill publishers need — with some added caveats. Whether you’re a newsroom of one or part of a larger ethnic media collective\, learning to leverage AI for SEO can dramatically increase your visibility\, grow your audience\, and ensure your brand ranks in search. With shrinking newsrooms and rising automation\, mastering AI-driven SEO is no longer optional — it’s essential for survival and growth. \nIn this 90-minute training\, you will learn: \n\nSEO best practices\nWhat GEO\, AIO and all other AI optimization acronyms mean\nHow to use AI to develop an effective SEO strategy\nUsing AI for smarter data analysis (ChatGPT\, Gemini\, Claude)\nUsing AI to turn insights into action\n\nRegister for the AI and SEO training \nThe training has been developed by CCM and is funded by the New York City Mayor’s Office of Media and Entertainment. If you have any questions\, contact ccm@journalism.cuny.edu. \n\nInstructor \nShelby Blackley is the Manager\, Newsroom SEO for The Athletic and co-founder of WTF is SEO?\, a newsletter that helps publishers do search better. Previously\, she’s worked at The Globe and Mail in Canada\, Mashable and Indiegraf. Shelby has been in the audience development sphere for the last 10 years\, specializing in news SEO\, audience behaviour\, user journeys and newsletters\, successfully launching two to subscriber counts above 10\,000. When she’s not thinking about search and journalism\, Shelby spends her time frolicking through the trees\, weight lifting or hanging out with her corgi puppy\, Yoshi.
URL:https://www.journalism.cuny.edu/events/grow-your-audience-ai-for-seo-optimization/
LOCATION:Virtual via Zoom
CATEGORIES:Center for Community Media
ORGANIZER;CN="Center for Community Media":MAILTO:ccm@journalism.cuny.edu
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DTSTART;TZID=America/New_York:20250626T140000
DTEND;TZID=America/New_York:20250626T160000
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CREATED:20250623T180358Z
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SUMMARY:Marketing Strategy 2.0: Sustainable Revenue Streams in the Age of AI
DESCRIPTION:Instructors:  \n\nAshley Grimm\, Media Executive & Publisher\nVania Andre\, Publisher and Editor-in-Chief of The Haitian Times\n\nThis training is designed to equip small publishers and journalists with practical tools to strengthen marketing communication\, walk through steps on to build a compelling media brand\, and monetize both print and digital platforms. \nTo empower participants with a strategic\, results-driven approach to advertising\, this session will deliver actionable guidance on creating compelling ad campaigns\, avoiding common missteps\, integrating AI tools\, and aligning advertising with consistent lead generation to drive measurable ROI. \nThis two-hour training will cover the following topics: \nFirst hour: Advertising Strategy – Print & Online \n\nDevelop print and online ad campaigns that generate results\nLearn how to avoid typical advertising mistakes\nClarify your value proposition\nFocus on long-term agreements\n\nSecond hour: How to Use AI for Audience Analysis & Creating Media Kits \n\nLearn how to position your audience effectively using AI\nGet tips on tools for creating polished media kits\nDiscover how AI tools can improve your ad performance\n\nRegister for the marketing training \nThe training has been developed by CCM and is funded by the New York City Mayor’s Office of Media and Entertainment. If you have any questions\, contact ccm@journalism.cuny.edu. \n\nInstructors \nAshley Grimm is a seasoned media professional and owner of three local print and digital publications in Charlotte\, NC. With over a decade of experience in traditional and digital media\, she blends creative strategy with results-driven execution. Ashley previously served as Digital Director at Hearst Publishing and as Digital Training Director at Beasley Media Group\, leading national campaigns and training programs. She is passionate about helping local businesses grow through impactful advertising strategies that merge the trust of print with the reach of digital.\n \nVania André is Publisher and Editor-in-Chief of The Haitian Times\, a trailblazing media outlet founded in 1999 in Brooklyn\, New York. Under her leadership\, The Haitian Times has evolved from a local weekly publication to a globally recognized brand\, chronicling the vibrant Haitian community across borders. With over a decade of dedicated service\, Vania oversees all facets of editorial\, audience engagement\, and business operations. She is also an Assistant Professor of Journalism\, Media Studies\, and Public Relations at The Lawrence Herbert School of Communication at Hofstra University.
URL:https://www.journalism.cuny.edu/events/marketing-strategy-2-0-sustainable-revenue-streams-in-the-age-of-ai/
LOCATION:Virtual via Zoom
CATEGORIES:Center for Community Media
ORGANIZER;CN="Center for Community Media":MAILTO:ccm@journalism.cuny.edu
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