Executive Certificates for Media Leaders

Newmark J newsroom

Leading the Audience-Centric Newsroom

Informing your editorial strategy with data and deep audience insights is key to every modern news operation. In this course, media leaders will gain insights into industry best practices and learn how to lead a modern, data-oriented, and audience-centric newsroom.

Outcomes

Participants will learn how to:

  • Structure and run an innovative newsroom with a focus on data and audience insights.
  • Identify and address the right target audience and develop products specifically for them.
  • Measure success and align the newsroom and the whole organization around audience growth, subscription, and engagement metrics. 

Target audience

Editorial, audience, and product leaders in news organizations who want to become more effective in audience-centric transformation and data driven publishing.

Facts

Upcoming session: March 9-13, 2020 
Location: Manhattan, New York City
Price: $4,200 USD  (not including travel and housing)

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Leading Product Strategy

To attract new audiences and build successful business models, leaders in media organizations need to understand how to set up, manage, and integrate a product team. This course will  introduce them to best practices in product strategy and give them the skills to make strategic product decisions.

Outcomes

Participants will learn how to:

  • Structure and lead a modern, user-centric product operation in a news organization.
  • Develop a business-minded and outcomes-oriented product management culture.
  • Identify and address audiences and develop new products.

Target audience

Editorial, audience, and product leaders in news organizations who want to become more effective in modern product development and management.

Facts

Upcoming session: TBA

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Contact Us

If you have any questions about our executive programs, please contact us. We are also happy to discuss custom leadership and management trainings for your organization.

Anita Zielina
Director of Strategic Initiatives
(646) 758-7796
anita.zielina@journalism.cuny.edu
(Twitter) @Zielina

Melissa DiPento
Program Coordinator
(646) 758-7792
melissa.dipento@journalism.cuny.edu
(Twitter) @mdipento

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