Executive Program in News Innovation and Leadership

Empowering News Media Leaders of the Future.

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Outcomes

The alumni of our Executive Program in News Innovation and Leadership will:

  • Gain a thorough understanding of how to build and execute a product strategy.
  • Understand the market forces that impact the business model of journalism and know how to develop new revenue models, business plans and growth strategies.
  • Learn how to foster a data-driven mindset to drive audience-centric innovation.
  • Understand and apply industry best practices in organizational structure, revenue models and innovation management.
  • Strengthen their leadership skills to attract and retain diverse talent and manage interdisciplinary teams.
  • Become more effective in how to drive change and manage transformation in their news organization.
  • Build lasting relationships with their cohort, the Newmark J-School community, and the NYC media innovation ecosystem.
demo week

How to Apply

Applications for the 2021 cohort are opening October 19 2020.

In addition to a non-refundable $75 application fee, applicants will be expected to provide:

  • two letters of recommendation from people who can speak of their leadership skills and potential
  • a resume
  • a letter of intent of up to 1,000 words explaining what makes them a good candidate for this program

Participants who make it through the first round will be scheduled for a video call with the program director.

FAQs

The program runs from May 2021 to April 2022. It combines 20 days of intense residencies at the Newmark J-School in the heart of New York City with self-paced learning, digital interactions and personalized coaching over the course of the whole year. The in-person residencies will take place May 17-21, 2021; October 25-November 5, 2021 and April 4-8, 2022. Commencement will be held after the end of the last residency. Participants are encouraged to arrive in New York the Sunday before the start of each residency as classes run weekdays from 9 a.m. to 6 p.m. In the case in-person classes are not possible due to COVID-19, classes will be held online.

Syllabus

CLASSES

The Business of Journalism

Product Management and Development

Revenue Models and Business Development

Managing Technology and Innovation

Strategy and Execution

Audience, Data, Marketing and Metrics

Managing Culture and Change

Teams, Structures and Diversity

WORKSHOPS

Media and Innovation Ethics

Leading with Resilience

Managerial Decision Making

Leadership Communication

User-centered Design

ONGOING ACTIVITIES

Capstone Project

Coaching and Mentoring

Networking, Events, Fireside Chats and Company Visits

Contact Us

Do you have a question about our executive program? If so, please contact us.

Anita Zielina
Director of Strategic Initiatives
(646) 758-7796
anita.zielina@journalism.cuny.edu
(Twitter) @Zielina

Melissa DiPento
Program Coordinator
(646) 758-7792
melissa.dipento@journalism.cuny.edu
(Twitter) @mdipento

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