Geraldine Baum is a seasoned journalist and communicator. As the first Assistant Dean for External Affairs at the Craig Newmark Graduate School of Journalism, she serves on the J-School’s senior management team and leads its communications, marketing, and branding initiatives and digital presence. She also oversees events, alumni affairs, school-focused video production, and support the school’s fund raising efforts.
Baum joined the Newmark J-School on Sept. 4, 2018 after almost seven years as senior vice president for communications and marketing at the Local Initiatives Support Corporation (LISC), the nation’s largest community development not-for-profit.
She spent nearly four decades as a journalist. She was part of the Newsday team that won the 1984 Pulitzer Prize for Public Service. For 22 years, she was a staff writer for the Los Angeles Times in Washington, New York, and Paris. She covered major news and feature stories, including the impeachment trial of President Bill Clinton, the 2001 terrorist attack on the World Trade Center, and the economic and cultural struggles of Western Europe.
She has served as an adjunct professor in Paris at Sciences Po University and a thesis adviser at Columbia University’s Graduate School of Journalism. She earned her undergraduate degree from Northwestern’s Medill School of Journalism and a master’s degree from Columbia.