The Newmark J-School campus will be closed for the Martin Luther King Jr. holiday on Monday, Jan. 17.

Product Immersion for Small Newsrooms


There will be three separate applications, one for each cohort. Please wait for the cohort that corresponds with the part of the world and time zones in which you live. The links to the applications will be posted on this page as they become live. Here is the application and class schedule:

Americas (GMT-8 to -3) 
Applications: Oct 14 – Nov. 11, 2020 (11:55 pm GMT-3)
Classes: January 23 – March 20, 2021

Europe/Africa/Middle East (GMT 0 to +4)
Applications: Jan 20 – Feb 17 (11:55 pm GMT)
Classes: April 10 – June 5, 2021

Asia Pacific (GMT+5.5 to +10) 
Applications: March 24- April 21, 2021
Classes: June 19 – August 14, 2021

Program Curriculum

What is Product?

Teams + Methods

Audience Research + Goal setting

Designing for Equity

Prototypes + Design

Measure + Manage


What’s Next


This timeline graphic shows the important program dates. The Application for the First Cohort, which includes only journalists from the American continent, starts on Oct 14, 2020 and ends on Nov 11, 2020. The first cohort (Americas) runs between January 23 and March 20, 2021. The second cohort (Europe, Middle East and Africa) runs between April 10 and June 5, 2021. The third cohort (Asia-Pacific) will run June 19 until August 14, 2021.


NewsCatalyst logo

Core Instructors

+ Many more speakers and coaches

Malcolm Ong

Malcolm Ong

Hong Kong
Head of Product,
South China Morning Post

Ong will teach TEAMS + METHODS: Product culture, roles, and processes to work collaboratively and get things done.

Candice Fortman

Candice Fortman

Executive Director,
Outlier Media

Fortman will teach AUDIENCE RESEARCH + GOAL SETTING: Audience listening, engagement, and research approaches to inform your product goals.

Roxann Stafford

New York
Managing Director,
Knight-Lenfest Local News Transformation Fund

Stafford and Werdmuller will teach DESIGNING FOR EQUITY: How can we adopt a more equitable approach to design?

Ben Werdmuller

Ben Werdmuller

San Francisco
Head of Engineering,

Stafford and Werdmuller will teach DESIGNING FOR EQUITY: How can we adopt a more equitable approach to design?

Mariano Blejman

Mariano Blejman

Buenos Aires
Chief Digital Officer,
Grupo Octubre

Blejman will teach EXPERIMENTS + PROTOTYPES: Experimentation is in the DNA of product thinking methodologies.

Lucy Alexander

Head of Insight Analytics,
Financial Times

Alexander will teach MEASURE + MANAGE: Find the “North Star” metric that spells success for you.

Styli Charalambous

Styli Charalambous

Publisher and CEO,
Daily Maverick

Charlambous will teach REVENUE: The revenue streams for media products have multiplied; which ones are right for you?

Product immersion (2)


(of the March 2020 pilot program, Product Immersion for Small Newsrooms)

“When I got into this program, it was like this huge light (went on). I was able to present ideas in a different way and make sense of the work that I was doing. I was actually operating as a product person, but I didn’t have the language to really define that or to present things in a way that represented the work that I was doing.” — Jos Duncan, Director of Product Management, WURD Radio in Philadelphia.

“COVID-19 was like nothing I or our newsrooms had experienced before. Things changed by the hour or minute. Product thinking helped me apply deliberate thinking and strategy to a chaotic news cycle,” – Alana Christensen, Digital Coordinator, McPherson Media Group in Shepparton, Australia.

“We were having problems defining processes and roles in the team. Also problems delegating in product development. The program made us start working on these things and when COVID appeared, it was so satisfying and surprising to see how well we were doing remotely.” – Maximiliano De Rito, Product Manager, RED/ACCIÓN in Buenos Aires, Argentina.

Contact Us

Do you have a question about our programs? If so, please contact us.

Marie Gilot
Director of J+
Twitter @louiegilot

Luciana Hall-Pearson
Associate Director of J+
Twitter @lucianaHP

Mayuri Mei Lin
Educational Program Coordinator of J+
Twitter @mayuism

Kyle Plantz, J+Kyle Plantz
Educational Program Coordinator of J+
Twitter @kylejplantz