Engagement Boost

with Niketa Patel & Guests

Dates: July 10, 11, 12
Price: $1,800*

Community building, data & metrics, dealing with platforms… These are essential disciplines for the sustainability of modern digital newsrooms. The recent turmoil in the tech industry has created complications for engaging with audiences. Exploring new tools and rethinking engagement strategies is not only essential for the longevity of the news business, it is also an advanced skill that modern journalists need to level up in their career.

In this 3-day boost, you will:

  • Learn techniques to become an audience-centric and data-centric newsroom
  • Get an overview of the role of audience engagement teams in newsrooms
  • Explore rethinking platform engagement for newsrooms
  • Learn from and with senior level guest speakers and instructors 

Who should take this course: Editorial, digital and audience staff looking for practical information immediately applicable to their work

Schedule: Every day starts at 9:30 am and ends at about 5 pm.

Level: Intermediate/Advanced

*Included in price: Catered breakfast; Social drinks & nibbles; Media organization visit 


Major changes seem to be coming fast on the platform side, which in turn calls for major shifts in platform and audience strategies for media and news organizations. Learn how some organizations are navigating these changing tides. 

  • The changing world of platforms
    Explore change and disruption with existing and emerging platforms.
  • Identifying and Serving your Audience 
    Participate in a hands-on exercise to identify the audience you’re trying to serve on platforms and off. How does your newsroom try to do that, and have you been successful?
Niketa Patel Headshot Oct 2022

Your lead instructor

Niketa Patel is the senior director of Leadership Programs at CUNY’s Newmark J-School in NYC, where she heads the Executive Program in News Innovation and Leadership, as well as other leadership initiatives. Previously, she was senior director of partnerships and platforms at The 19th, managed Print and Digital News Partnerships in the U.S. for Twitter, was managing director of RebelMouse’s Media Lab, and has a storied track record in digital journalism, audience development and product at CNN, ABC News, CBS News, The Atlanta Journal-Constitution, Florida Times-Union and more. She’s on the Board of Directors of the Online News Association and has been a long time member of AAJA & SAJA.

Guest instructors and speakers will join Niketa in class.