Transformation Boost

with Anita Zielina & Guests

Dates: July 5, 6 and 7, 2023
Price: $1,800*
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Today’s journalism world exists at the intersection of news, business, product and tech. Media professionals and news executives need to understand and anticipate business trends, know how to manage change, orchestrate technology and boost innovation in their newsrooms. These are not only essential disciplines for the sustainability of the news business, they are also advanced skills that modern journalists and media managers need to level up in their career.

In this 3-day boost, you will:

  • Get an overview of current digital media transformation tactics and change management best practices
  • Learn about evolving business models for journalism around the world
  • Explore product development and management in a news context and learn about global developments
  • Anticipate tech trends such as AI and discuss how to future-proof your newsroom
  • Learn from and with senior level guest speakers and instructors 

Who should take this course: Decision makers in media organizations; team leaders in the newsroom or in adjacent departments like product, audience, innovation, strategy or business development

Schedule: Every day starts at 9:30 am and ends at about 5 pm.

Level: Intermediate/Advanced

*Included in price: Catered breakfast; Social drinks & nibbles; Newsroom visit


Explore emerging and changing business models for the news and information industry, and identify strategic opportunities for business growth and sustainability.

  • The new world of journalism 
    You will learn how the recent tectonic shifts in consumption patterns and business models are forcing journalists and media professionals to innovate and discover there are reasons to be hopeful.
  • Best practices for digital revenue
    You will discuss various possible new revenue mixes for digital news around the world and dive into examples of innovative organizations that have been able to capture their readers’ new willingness to pay for news.

Your lead instructor

Anita Zielina is the CEO of Better Leaders Lab, an international do-and-think tank for good leadership and strategic management in media and beyond, based in Austria. Previously, she was Director of Leadership and Innovation at CUNY’s Newmark J-School in NYC, where she ran executive education and leadership programs. Before that, she was a senior executive charged with driving digital transformation, product and business innovation in several media organizations, including Switzerland’s NZZ Media group, Germany’s Stern and Austria’s Der Standard. She is a JSK Stanford fellowship alumna, an Oxford Reuters Institute alumna, and holds a law degree from University of Vienna and an Executive MBA from INSEAD.

Guest instructors and speakers will join Anita in class.