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Product Immersion for Small Newsrooms


There will be three separate applications, one for each cohort. Please wait for the cohort that corresponds with the part of the world and time zones in which you live. The links to the applications will be posted on this page as they become live. Here is the application and class schedule:

Americas (GMT-8 to -3) 
Applications: Oct 14 – Nov. 11, 2020 (11:55 pm GMT-3)
Classes: Jan 23 – Mar. 20, 2021

Europe/Africa/Middle East (GMT 0 to +4)
Applications: Coming soon
Classes: Apr. 3 – May 22, 2021

Asia Pacific (GMT+5.5 to +10) 
Applications: Coming soon
Classes: June 5 – July 31, 2021

Program Curriculum

What is Product?

Teams + Methods

Research + Goal setting

Designing for Equity

Experiments + Prototypes

Measure + Manage


What’s Next


This timeline graphic shows the important program dates. The Application for the First Cohort, which includes only journalists from the American continent, starts on Oct 14, 2020 and ends on Nov 11, 2020. The first cohort (Americas) runs between Jan 23, 2021 and Mar. 20, 2021. The second cohort (Europe, Africa and Middle East) runs between April 3, 2021 and May 23, 2021. The third cohort (Asia-Pacific) will run June 5, 2021 and July 31, 2021.


NewsCatalyst logo
Product immersion (2)


(of the March 2020 pilot program, Product Immersion for Small Newsrooms)

“When I got into this program, it was like this huge light (went on). I was able to present ideas in a different way and make sense of the work that I was doing. I was actually operating as a product person, but I didn’t have the language to really define that or to present things in a way that represented the work that I was doing.” — Jos Duncan, Director of Product Management, WURD Radio in Philadelphia.

“COVID-19 was like nothing I or our newsrooms had experienced before. Things changed by the hour or minute. Product thinking helped me apply deliberate thinking and strategy to a chaotic news cycle,” – Alana Christensen, Digital Coordinator, McPherson Media Group in Shepparton, Australia.

“We were having problems defining processes and roles in the team. Also problems delegating in product development. The program made us start working on these things and when COVID appeared, it was so satisfying and surprising to see how well we were doing remotely.” – Maximiliano De Rito, Product Manager, RED/ACCIÓN in Buenos Aires, Argentina.

Contact Us

Do you have a question about our Product Immersion for Small Newsrooms program? If so, please contact us.

Marie Gilot
Director of J+
Twitter @louiegilot

Luciana Hall-Pearson
Associate Director of J+
Twitter @lucianaHP