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Video Business Accelerator

The Video Business Accelerator is a virtual, tuition-free, online immersive training program to empower news organizations to design and implement sustainable business strategies around video. With grant funding provided by the Facebook Journalism Project, participating newsrooms will also build working prototypes and launch revenue-generating, audience-expanding video projects.

The program is designed for publishers ready to refine existing video strategies and grow their revenues by capturing new audiences, measuring the success of new initiatives with precision, and delivering their high quality journalism on different platforms. 

Journalism today is one of the most crucial public services of our time, yet it is reeling from tremendous financial pressures. It is all the more important that newsrooms face the challenges head on by both producing innovative video and visual content while also understanding the importance of sustainable business strategy around it. Classes will focus on strategy development and refinement, sharing best-practice business cases of video content as part of reach and engagement strategies, and growing new markets and audiences.

Participants will first go through a 10-week training focusing on the business of video, after which they will apply for a grant to put their training to work on a video project over the following three months. Participating teams will be advised by professional coaches throughout the program.

Our specialized teaching methods are expert-led and cohort-based, allowing students to learn from the best in the business from around the whole world while meeting colleagues in the region during weekly lessons. Synchronous lessons are coupled with small-group coaching and bootcamp sessions, giving participants a holistic, hands-on learning experience. 

Our Asia-Pacific cohort is now ongoing. Please sign up for our mailing list to receive updates on how to apply for the upcoming Latin America cohort and future training opportunities.

FAQs

Apply as a team of two or three people from the same newsroom, plus an executive sponsor. The team members should include 1) a person with responsibility for generating revenue from video, 2) a person with responsibility for developing or creating video journalism, and 3) a person with responsibility for thinking about video as a product or another related function such as marketing, analytics or audience engagement. 

In addition, we ask that an executive from the applying newsroom attend two specific 1.5-hour sessions throughout the program and commit to giving organizational support to the participant team.

Please sign up for our mailing list to receive alerts when we open applications for future cohorts.

Program Curriculum

The Business of Video

Strategy Alignment and Goals

Successful Video Business Models

Reach Strategies vs. Engagement Strategies

Design Sprint 

KPIs, Metrics, and Measurements

Trends and Future Technology in Video

Driving Culture Change

Execution

Grant-funded Project

Partners

Facebook Journalism Project logo
International Center for Journalists

Instructors

Anita Zielina

Anita Zielina

Director of Leadership and Innovation
Newmark J-School, CUNY

Zielina teaches The Business of Video & Video Strategy, making the business case for video.

Anita Li

Anita Li

Media Strategist

Li runs Bootcamp I: Alignment & Goals to identify challenges and growth opportunities, and Bootcamp III: Execution on prioritization, focus, and resources.

Brian Whelan

Bryan Whelan

Project Manager
The Good Information Project

Whelan teaches video advertising and monetization in Best Practice Cases of Successful Video Business Models: Reach strategies.

Ethar El-Katatney

Ethar El-Katatney

Young Audiences Expert

Ethar teaches Best Practice Cases of Successful Video Business Models: Engagement Strategies and how to reach young audiences.

Tran Ha

Tran Ha

Founder and Principal
Tiny Collaborative

Ha leads Bootcamp II: Design Sprint to help participants understand their audiences and apply user-centric design.

Bryan Davis

Bryan Davis

Senior Director of Engagement
NBC News Digital

Davis teaches KPIs, Metrics, and Measurements for data-driven video product development.

Sam Guzik

Sam Guzik

Product Director
Hearst Newspapers

Guzik and Mahboob teach emerging technologies in “Future” Tech and Trends in Video.

Tahiat Mahboob

Tahiat Mahboob

Independent multimedia storyteller

Mahboob and Guzik teach emerging technologies in “Future” Tech and Trends in Video.

Elite Truong

Elite Truong

Deputy Editor for Strategic Initiatives
The Washington Post

Truong teaches Driving Culture Change & Transformation toward a visual centric organization.

Contact Us

Do you have a question about our Product Immersion for Small Newsrooms program? If so, please contact us.

Marie Gilot
Director of J+
Twitter @louiegilot
marie.gilot@journalism.cuny.edu

Luciana Hall-Pearson
Associate Director of J+
Twitter @lucianaHP
luciana.pearson@journalism.cuny.edu

Mayuri Mei Lin
Editorial Program Coordinator of J+
Twitter @mayuism
mayuri.meilin@journalism.cuny.edu