New Executive Program To Nurture Change Makers in Media

  • By Andrea Stone

Applications for a new executive program for media leaders open this week, the latest initiative by the Craig Newmark Graduate School of Journalism at CUNY to drive its mission to educate news media professionals in a changing journalism landscape.

The one-year Executive Program in News Innovation and Leadership will start in January 2020 with a diverse class of up to 20 domestic and international news media leaders from both legacy and digital native media outlets.

The program will train leaders from the product, business, editorial, and technology sides of organizations and will consist of three one-week residencies and a one two-week residency in New York City with self-paced learning, digital interactions, and individual coaching sessions over the course of the year.

“At our school, we are nurturing change makers at every level of the news industry — by training new journalists in our master’s programs, through professional development courses, and now with this pioneering program for executives,” said Sarah Bartlett, dean of the Newmark J-School. “We couldn’t be more excited to have these leaders on campus throughout next year.”

Participants will take part in field trips and fireside chats with top players in New York’s media and innovation industry. Classes will be taught by Newmark J-School faculty and experienced practitioners. Each participant will work with a coach on a capstone project. The cost of the program is $27,000, which includes tuition, all learning materials, university fees, and exclusive access to networking events.

What are the expected outcomes for participants?

They will have updated their knowledge on how to build and execute product strategy, develop new revenue models, and growth strategies and learn how to drive audience-centric innovation. Executives will leave more equipped to drive culture change and manage transformation in their news organizations. They also will have built lasting relationships with their Newmark J-School cohort and the New York City media innovation scene.

“We believe that the news media industry needs diverse leaders who are passionate about journalism, but also understand how to run an innovative, customer centric, and sustainable business,” said Anita Zielina, director of the new program. “We are excited to pull together an inaugural cohort of leaders and help them get the skills, strategic tools, industry insights, and networks necessary to drive the transformation of the news media business.”