A CUNY Graduate School of Journalism Continuing Education Workshop
Date: Saturday, June 6
Time: 10 a.m.-3 p.m.
Where: CUNY Graduate School of Journalism
219 W. 40th St., New York, NY
Cost: $195 (10% discount for CUNY J-School alumni)
The Internet is changing the world.
Everything is moving online.
Businesses, newspapers, universities.
And online is moving to video.
Fast. If you want to survive in the 21st Century, no matter what business you are in you are going to have to be online. And if you’re going to be online today, you MUST learn to communicate in video.
Whether you’re selling your house, your car or yourself, running your own business or building a website. It’s not about filmmaking, it’s about knowing what the market wants.
“Welcome to the Video Revolution” is a short course that will change your life forever.
The Video Revolution at CUNY. You can’t afford to miss it.
The course will be taught by Jeff Jarvis and Michael Rosenblum. Jarvis, director of the interactive program at the CUNY Graduate School of Journalism, is a national leader in the development of online news, blogging, and other forms of collaborative journalism. A former broadcast network journalist, Michael Rosenblum has trained reporters around the globe in video journalism.
SYLLABUS
FROM GUTENBERG TO GOOGLE
Journalism and the Digital Revolution
10:00 AM – Introduction
We are at the beginning of an entirely new era in journalism and mass communications. This is not a ‘minor adjustment’, but rather a sea-change in how we gather, transmit and respond to ideas and issues. This is a revolution, borne by a combination of new technologies that are going to fundamentally redefine not just how we get news, but rather how we deal with each other on a whole spectrum of issues. Everything is going to change. This is the ‘third phase’ of Neil Postman’s vision of the world. Oral culture becomes print becomes image/video based. We are rapidly headed for Screenworld. A place where almost all information is conveyed on a range of screens – from computers to plasma to advertising to phones. What would Gutenberg do? What would Google do?
In the next few hours we are going to:
Take a look at new tools to function in this new world.
Get the basics of video literacy
Look at some real world examples of what is working now
Look toward the future.
Laying out the timeline:
Gutenberg and the first revolution / technology and social impacts
Moore’s Law and the rise of the microchip and all its ramifications
Linear vs. non linear models of communication (ie, Sears v. eBay)
The rise of social networks
11:00 AM – The First Step – A Lesson in Video Literacy
Video is rapidly becoming the lingua-franca of the new world of screens, but our ideas about how to make video are a product of an archaic technology and archaic thinking – expensive, complex, difficult. None of this is true any longer, but we don’t want to carry old baggage of how to make video into this new world.
We’re going to introduce you to an entirely new way of thinking about how video is made, who makes it and how it gets distributed.
A participatory exercise engaging in a new kind of video grammar and new processes for gathering and creating video content,
A look at the new world of online journalism and who is doing what. Video, blogging, RSS feeds.
How does this all come together in a real world sense?
12:30 PM — LUNCH BREAK
1:15 PM – The Shape of Things To Come
As the founding organizing principle of society moves from a linear, top-down model (ie, NBC delivers the news to you at 6:30pm every night. You watch), to one driven by the primary organizing principle of the web, what impact does this have on aspects of our culture and economy? We’ll also let you look and and play with some of the new toys:
digital cameras
edit software
flipcams
videophones
What will newspapers of the future look like – or indeed will there be any at all?
How will this impact on politics and presidential elections?
What will happen to TV stations and TV news?
Kindle? What will happen to book publishing?
How will businesses function?
Advertising and the commercial sector?
“Here Comes Everybody” – what becomes of social organizing?
What impact will this have on education?
What would Google do?
Good blogging
SEO and Googlejuice
RSS and feeds
The value of Twitter
Live mobile video
2:00 PM — How Do I Prepare Myself For This New World?
The Chinese have a curse: “may you live in interesting times”.
It is a curse for a reason. We are fast approaching a kind of digital divide. Those who will be able to not only function but succeed in this new world, and those who are going to be left behind. Change is difficult, frightening and painful, but at times like this there is no escaping change. Some suggestions for survival:
Digital literacy is essential
Video literacy will be essential
The rise of a new kind of grammar for online. Its now newspapers, its not writing and its not television. Its something else.
For business – halfway measures are a waste of time. Burn it to the ground and rebuild while there is still time.
There will always be a demand for news, journalism and the processing of information. But it isn’t going to look anything like it looks now.