New Business Models for (Local) News HyperCamp

  • By Newmark J-School Staff

The New Business Models for (Local) News HyperCamp will take place at the CUNY Graduate School of Journalism from 9 a.m.-5 p.m. on November 11, 2009.

The day comes in two parts.

* We will start with a presentation and discussion of the New Business Models for News Project. We will show detailed models for sustainable businesses in in local news from four perspectives: bloggers and hyperlocal sites; a new news organization; the framework that enables ad networks to form; and not-for-profit’s contribution. Our bottom line: We built on our finding that some local bloggers are bringing in up to $200,000 a year revenue and looked at how to optimize their businesses and how news organizations will work together to become profitable again. The analysts who made these models will be there to answer questions.

* We will then have a series of useful workshops, presentations, and discussions aimed at optimizing these local news businesses. Topics include how to set up and monetize sites, how and what to sell to local advertisers, how to get the most out of Google’s tools and ads, marketing sites, working in partnerships with publishers, and presentations from companies that are working to help local sites.

We’ll end the day looking at unmet needs and opportunities to assure the success of local news.

We are inviting a cross-section of the people who are building the future of local news: hyperlocal bloggers and local site owners from the region, entrepreneurs, investors, publishers, editors, technologists, companies that are serving local news sites, and funders. We’ll share experience, best practices, needs, and ideas and come out working together in new ways.

We urge you to look at the work of the New Business Models for News Project and join the discussion there. Please also look at the models, which you can copy and modify.

We’re grateful to the Knight Foundation for funding our work on these new business models, which we presented in August at the Aspen Institute, and to the McCormick Foundation, the MacArthur Foundation, and the Carnegie Corporation for their support of this important work to sustain journalism.

Space is limited for this conference. For information, contact David Cohn (