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J-School Creates New Role to Expand Educational Programs

  • By Newmark J-School Staff
Jessica Bal

As new challenges and opportunities emerge for the news industry in a post-COVID world, the Newmark Graduate School of Journalism is dedicated to developing new online educational offerings and to expand and scale its existing professional development and executive education programs.

To lead this effort, Anita Zielina has been named to the new position of director of strategic initiatives. Zielina joined the J-School in February 2019 to launch a year-long, limited-residency program for news media executives as well as shorter term certificate courses for media leaders. This is part of the J-School’s mission to educate and mentor journalists at every stage of their careers.

In addition to the Executive Program in News Innovation and Leadership that Zielina created and will continue to run, she will work with faculty and staff to develop and market revenue-generating opportunities, including online certificates, short programs, and degrees. These new offerings include an online entrepreneurial journalism certificate that is expected to launch early next year. Her portfolio will also include the school’s existing J+ professional development program.

“As those who have worked with her can attest, Anita brings a unique blend of journalistic, management, marketing, and financial skill to every project she takes on,” said Newmark J-School Dean Sarah Bartlett. “She’s also wonderfully collegial, giving generously of her time to help make sure that the ideas we are considering are financially sound and operationally feasible.”

Zielina joined the Newmark J-School after serving as a senior executive charged with driving digital transformation in several media organizations. The most recent was Switzerland’s NZZ Media group, where she was chief product officer and part of the executive management board. She also was a visiting fellow at the Reuters Institute at Oxford University, researching and teaching about transformation and leadership in media organizations.

Before that, Zielina was deputy editor-in-chief at Stern, the German news weekly, and worked at Der Standard, a newspaper in Vienna, Austria. She received an executive MBA from INSEAD in Fountainbleau, France and a Master in Law from Vienna University.