Emerging Media Tools teaches the tools necessary to navigate today’s rapidly evolving digital landscape – from AI-powered search optimization and shortform video to audio clips, augmented reality, and emerging social platforms. You’ll master platform-specific content creation, understand how algorithms shape visibility and engagement, and develop sustainable strategies for reaching audiences where they consume news. Students learn to build professional digital presence, manage online communities, and create compelling multimedia content while maintaining journalistic integrity in an increasingly competitive attention economy.