This foundational course introduces students to engagement journalism, where traditional reporting excellence meets modern audience development and product innovation. Students explore how journalism’s core principles integrate with cutting-edge audience strategies to build trust and ensure newsroom sustainability. The curriculum emphasizes strategic thinking about technology, deep understanding of reader needs, and creative approaches to news products that go beyond traditional storytelling formats while exploring sustainable business models and revenue strategies that support quality journalism. We will hear from industry leaders, do in-depth work about design thinking and understand how to navigate contemporary news ecosystems.