Metrics and Outcomes

Course Details

Students will learn how to gather and analyze behavioral data and other signals to understand what does and does not succeed with a community. They will learn that metrics can be corrupting — for example, that striving for more unique users and page views can lead to crass sensationalism and degraded value, credibility and reputation. They will need instead to carefully select the metrics they will use to judge impact and devise plans to measure effectiveness with their communities.