In every newsroom there are teams of people who are thinking about how stories are landing with intended audiences. This will teach you how to be one of those people. This class asks the questions: What are the metrics that matter and equips students with the skills to understand audience engagement and content effectiveness across platforms. The course covers techniques for expanding readership, ensuring content reaches intended audiences, and assesses impact by measuring real-world outcomes such as policy changes or accountability. By the end, students will be able to design measurement strategies that go beyond surface-level engagement to focus on substantive impact and value.