- This event has passed.
Learn Search Engine Optimization techniques to boost your search engine ranking.
Class meets 6:30-9 p.m. on Wednesday, October 10. Register here.
In this workshop, you will learn through examples and exercises:
- The importance of SEO for engagement and revenue,
- How to pick keywords that people will search for online,
- How to customize your URL to be SEO friendly,
- How to write headlines for search engines and social media (length, topics, word order, etc),
- How to write evergreen stories that will be discoverable longer,
- How digital managers at innovative news organizations think about SEO when dealing with a breaking news story,
Level: Beginner