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In a new free event series at the Craig Newmark Graduate School of Journalism, we convene industry experts and media professionals to discuss how to design a sustainable – and profitable – future for the news business.
In the first edition of “Let’s Talk (News) Business”, we will explore the immediate effect smart audience engagement strategies and user-centered design have on the business bottom line.
- John Saroff, CEO of Chartbeat, will share key trends in audience engagement. Anchoring the news industry’s move toward reader revenue is an equally dynamic shift in reader behavior — a shift that has implications for the next generation of audience development and content strategy. John will focus on key opportunities for publishers as they evolve strategies around acquisition, user experience, conversion, and content attribution.
- Ariel Zirulnick from the Membership Puzzle Project will explore how optimizing your news organization for trust and being fascinated with your audience members can set your membership program up for success.
- Alison Go, head of growth at Chalkbeat, will discuss how engaging a niche audience creates civic impact, and how that impact helps build a sustainable business with diverse revenue streams.
After the lightning talks and a discussion round, we will have time to network with a reception offering wine, beer, and light bites.
Food and drinks will be sponsored by Chartbeat.