The program is designed to teach journalists in small to midsize local news organizations to build, launch, and grow news products that serve audiences’ needs. The 25 journalists in the new cohort live in Australia, Hong Kong, India, Indonesia, Japan, Malaysia, Mongolia, New Zealand, the Philippines, Singapore, South Korea, and Sri Lanka. They work for magazines, newspapers, digital outlets, radio stations, and other news-related organizations. The vast majority work in newsrooms with 25 or fewer employees.
“The Product Immersion program is designed to meet an unmet need in the news industry: Teaching small newsrooms to build sustainability through product thinking. We have seen an immediate and transformational impact with previous cohorts as some participants took on new product roles, some made their newsrooms more audience- and data-centric, others changed the way they organize team work, and several actually built news products. With this new, talented cohort, we will continue building a global network of emerging news product leaders,” said Marie Gilot, director of J+, the professional development division of the Newmark J-School.
The courses are a mix of asynchronous lectures, live discussions, and small-group coaching, all led by news professionals with experience as product leaders — in startups, legacy companies, and nonprofits. The program follows the phase of product development in a news context.
Meet the 2021 Asia-Pacific cohort of the Product Immersion program.