CCM offers dozens of free workshops and custom trainings for local journalists, as well as targeted fellowships, with a special focus on digital skills and business sustainability.

Learn how to:

  • cover the census, local and presidential elections, climate change in your area, and disinformation campaigns targeting communities of color;
  • uncover and analyze artificial intelligence systems used by companies and local government agencies and their disproportionate impact on immigrant communities;
  • transform your newsroom for the digital age;
  • create an audience-centric newsroom;
  • find a sustainable business model, and more.


How to Optimize Your News Website for Digital Ad Revenue

Wednesday, May 17, 2023 | 2:00 p.m. EST

While digital advertising provides a revenue stream, the challenge is not only to strike a balance between ad revenue and user experience but also website setup and using the right tools to measure traffic and engagement.

This workshop will focus on the importance of an audience-first approach to optimize your site for digital advertising. By considering the user experience and thinking creatively about layout for news and advertisements, publishers can create an engaging site that attracts both audiences and advertisers.

See more details and register for the digital ad revenue training