CCM TRAININGS

CCM offers dozens of free workshops and custom trainings for local journalists, as well as targeted fellowships, with a special focus on digital skills and business sustainability.

Learn how to:

  • cover the census, local and presidential elections, climate change in your area, and disinformation campaigns targeting communities of color;
  • uncover and analyze artificial intelligence systems used by companies and local government agencies and their disproportionate impact on immigrant communities;
  • transform your newsroom for the digital age;
  • create an audience-centric newsroom;
  • find a sustainable business model, and more.

Trainings

Fundraising for Community Media: Let’s Get that Corporate Funding

Tuesday, June 25, 2024 | 1:00-2:00 p.m. EST

Corporate funding can be a critical resource for media publications, and often take one of two forms: corporate sponsorship or corporate advertising. Corporate sponsorship is often a form of marketing in which a company pays to be associated with a project, program, platform or mission. Or where a company prioritizes amplifying their own missions, values, or corporate social responsibility initiatives. Corporate  advertising aims to promote a specific product, brand or client campaign and requires more specific reporting on the client’s return of investment.

In general, corporate funding not only helps news organizations cover operational costs but also often aligns businesses with positive community impact, enhancing their brand image. It is an often untapped revenue source that can help news organizations achieve financial sustainability.

The Center for Community Media’s AsianBlack, and Latino Media Initiatives will hold an online, hour-long training session on navigating corporate funding for newsrooms in the community news media sector.

See more details and register for this training on corporate funding