In January 2020, CCM launched the Advertising Boost Initiative to help print and online outlets in New York City to become more effective in accessing their share of city agencies’ advertising budgets. CCM serves as an information bridge between the outlets, city agencies and advertising agencies.
We advocate for the community media sector, making clear to marketing directors and communications staff at city agencies just how vital a role the community media play in New York City civic life.
COVID-19 and the Survival of Community Media Outlets
The unprecedented global crisis brought about by the COVID-19 pandemic threatens the very survival of community media outlets.
In just four months since its launch, ABI helped 82 New York City community media outlets receive advertising from city government agencies. Of these, 30 are first-time beneficiaries, according to available data. Many of the 52 previous recipients, some of whom took in as little as $129 in a fiscal year, have seen their ad revenues increase, some by as much as 500%.
ABI offers a model and a roadmap for saving local journalism in cities, counties, and states all over the country – and for helping governments at all levels reach and better serve the most vulnerable.
How to Benefit From This Initiative
In order to participate in this initiative, eligible publishers must fill out this survey. This survey will give us the information we need in order to create relevant programming and effectively advocate on behalf of the outlets. We are happy to report that 130 outlets have filled it out to date.
Advertising Boost Initiative Guidelines
CCM is pleased to share its Advertising Boost Initiative Guidelines.
Prepared by CCM’s Advertising Boost Initiative, this document offers resources and information that we hope will help publishers to be better prepared to receive ad campaigns from New York City’s agencies.
Our Program Manager
The manager of this initiative is Darlie Gervais, a full-time member of the CCM team. You can contact her at firstname.lastname@example.org.
Media Kit Training and Reaching Out to Advertisers
On April 9-10, 2020, CCM kicked off the Advertising Boost Initiative’s first webinar with a two-part training on creating an essential media kit and reaching out to advertisers with Ned Berke, the program director for audience development at the Center for Cooperative Media at Montclair State University.
This training was developed by J+, the professional development program of the Newmark J-School.
Need Help and Interested in Future Trainings?
Let us know if you need help with your media kit. If you would like us to take a look at your media kit and offer feedback on how to meet the expectations and needs of city agency marketing directors, please contact Darlie Gervais.
This initiative is possible thanks to the support of Citi and Revson.