Whether you're a newsroom of one or part of a larger ethnic media collective, learning to leverage AI for SEO can dramatically increase your visibility, grow your audience, and ensure your brand ranks in search. With shrinking newsrooms and rising automation, mastering AI-driven SEO is no longer optional — it's essential for survival and growth.

This training is designed to equip small publishers and journalists with practical tools to strengthen marketing communication, walk through steps on to build a compelling media brand, and monetize both print and digital platforms. 

This training will equip participants with practical techniques to create strong, engaging photographs using the phone they already carry.

Learn how to locate relevant data sets. We’ll explore – employing real-life examples – how to mine NYC Open Data and other largely untapped sources of information.

Learn to create effective AI prompts that, as instructor Sandeep Junnarkar puts it, allow you to “interrogate” the data, asking questions that yield information and insight key to your story.

Discover how to validate your data projects and prevent AI "hallucinations" along with other risks tied to this fast-evolving technology.

Understanding how to identify AI-generated media helps journalists maintain credibility, combat misinformation, and ensure ethical use of emerging technologies in the newsroom. This training will include hands-on practice and cover prompt crafting, fact-checking visuals and a tool deep-dive.

Instructor: Mike Reilley, Senior Lecturer at University of Illinois Chicago and founder of JournalistsToolbox.ai In a fast-changing media and AI-driven landscape, it is critical to empower community journalists to fight…

We cordially invite you to join the Center for Community Media as we close out 2025!

Join us for a webinar on the AI tool VERDAD, designed to strengthen reporting accuracy and trust.