The program runs in the fall and spring. The next 100-day program runs from March 18 through June 13. The application is open from January 3 through February 2.

The program is fully online, so students may live anywhere in the world. Students should expect to spend about four hours each week on live classes; three to four hours on learning materials, including readings and videos; and a few hours each week on self-paced work on their own ventures.

Most material is asynchronous to allow maximum flexibility and independence. Two sessions each week are live, but are recorded for later viewing. This is rooted in our understanding that students live in various time zones and are bound by a variety of personal and professional commitments. We believe that you learn best by doing — action plus reflection — so the primary focus of students’ work is developing their own niche journalism ventures.

We are looking for self-motivated, high-potential individuals who have shown a capacity for ingenuity. We accept candidates who already have a niche journalism project or those who have identified a community to serve or a problem to solve with a  media-related product or service. We welcome applicants from all over the world, all professional fields, ages, and diverse ethnic, religious, and cultural backgrounds. Applicants might be employed at media companies or self-employed. 

Minimum requirements include English fluency, a willingness and capacity to work independently on a niche media project, experience in journalism or media, and a tolerance for risk, uncertainty, and occasional failure. We value diversity— as demonstrated not by our words but by the actual diversity of students and faculty in all the J-School’s programs— and we consider all applicants on the basis of their individual strengths.

What kind of candidates may not be a good fit? 

Our program serves independent journalists, so we are not an ideal program for someone developing a public relations project or a community service organization. We focus on the development of niche journalism ventures rather than helping people develop large traditional organizations. 

Participants in our program participate in two two-hour live sessions each week, in addition to devoting a few hours each week to program materials. So those who expect to have difficulty carving out that time on a weekly basis may not be a good fit.

The tuition for the certificate is $4,000.

Multiple scholarships are available. Scholarships have been provided in the past by: 

• Meta Journalism Project Scholarship:
  • Preference will be given to journalists working to amplify the voices and stories of their diverse communities. International applicants are eligible.
• Substack Scholarship:
  • Applicant should already have or plan to start a Substack
• Center for Cooperative Media Scholarship:
  • Applicant must be based in New Jersey, USA

Participants receive a personalized certificate issued by the Craig Newmark Graduate School of Journalism at CUNY — validating that they met the requirements and successfully completed the Entrepreneurial Journalism Creators Program, the first such certificate in the world.

Classes are taught by leading practitioners, professors, and industry experts. These include founders who have developed their own innovative and sustainable niche journalism ventures. The faculty is guided by Jeremy Caplan, Newmark J-School’s director of Teaching and Learning. We also bring in many guest speakers and instructors, ranging from startup founders and CEOs to industry veterans from across the journalism spectrum.

Our first cohorts of the online Journalism Creators Program included a Marine Corps veteran, a former NPR executive producer, a restorative justice pioneer, two TEDx speakers, a podcaster specializing in language, the world’s first ‘sanity’ correspondent, an anthropologist and others developing niche independent projects around the world. Early career, high-potential journalists have also participated. Many are focused on market gaps ignored by larger media organizations. Read more about those in the most recent cohort, the fall 2021 cohort, the spring 2021 cohort, and our first cohort. When concluding the program, participants wrote these Medium posts reflecting on their entrepreneurial journeys. 

Previous in-person entrepreneurial journalism programs at the Newmark J-School have welcomed more than 130 people from 37 countries since 2010. Many alums have developed successful startup ventures including Narrative.ly, Skillcrush, Coda Story, Emerging Market Views, How India Lives, NKNews, and many more. Others have gone on to work at leading media and tech organizations around the world, including the New York Times, Apple, Vice, Meta, NBC, BuzzFeed, and Quartz.

By the end of the program, you will have designed your own niche venture or niche product, detailing both the audience and making the case for its business success. This is not an incubator, and we are not focused on connecting participants with venture capital or philanthropic funding. We are focused on helping you develop your product or service.